While Lighthouse prides itself on steadfast customer satisfaction and loyalty, you'll always have a few clients who inevitably drift away. But rekindling an old flame is still easier than starting a new once — so we developed a high-end direct-mail campaign to reengage some of our former customers.
Rife with allusions to liquor, the box plays off a "spirited" theme; replete with tumblers, whiskey stones, and the target's choice of Woodford Reserve Bourbon or Grey Goose vodka — provided they agree to a meeting, of course.
