When it comes to network security tools, it's easy to get lost in a morass of techno-babble and B2B-friendly platitudes. So when Keysight launched its first salvo into the enterprise security market, I strove for a "less is more" approach. Resisting pressure from product management to focus on features, I brought the messaging up a level — distilling the core value proposition into something more punchy and primal: "Hack yourself...before attackers do."