How do you sell networking gear when your audience doesn't know what it does? Simple, you explain it in layman's terms. Enter "Packet Boi" — my tech-savvy alter ego. Working with some of our experts, I wrote and recorded scripts with simple, plainspoken language that makes highly technical concepts easy to understand.
So far, the results have been overwhelmingly positive. Our sales team and tech partners are using these videos to promote Keysight's networking equipment, and I'm always being asked to shoot more.