How do you assert market leadership in an emerging market? That's easy. You just introduce a paradigm shift, explain how it'll affect your target market, and demonstrate that you're uniquely suited to solve said challenges — and do it all in 82 seconds. Okay, so maybe it isn't that easy. But when you pair a taut, electric script with a professional voiceover and the work of a seasoned video team, you can create some real magic.